How To Get Effective Backlinks For SEO – Link Building Complete Guide

#1. Definition of link building and influencing factors

Backlinks generation (or) link building is a simple phenomena of getting referenced on other websites. On internet the only source of traffic is referral traffic although we have categorized into various segments like:

• Organic Traffic (Referral traffic from websites/domains like Google, yahoo, bing, yandex, duckduckgo etc…)
• Social Media (Referral traffic from social networking websites facebook, twitter, reddit, flipboard etc…)
• Paid Campaigns (Referral traffic third party websites)
• Email Traffic (Referral traffic from email clients)
• Others

Lets try to relate link building with real world example:

Real world Example: Susan is looking to buy herself a handbag from the local market, she was helped by her friend Nancy in finding Dan’s Handbag Store, the perfect right seller for Susan’s requirement.

Points to note here:

1. Dan’s Handbag is referred by Nancy
2. Nancy is trustworthy to Susan

It’s the same way search engine behaves in ranking quality websites on to their top search results.

Now, if Dan is looking to generate business online through his website (www.danshanbagstore.com), he needs to have following:

1. Dan’s website should be referred by other websites (Just like Nancy did for his outdoor store)
2. Dan’s website should be referred by quality websites (Just like Nancy was a genuine source)

Science behind link building

Links on a website is only possible by HTML Anchor Tag. This tag has various attributes to it, the attributes which are important to us are:

1. Anchor Text (The visible text on html page, which is linked with other web page)
2. Title (The hidden alternative title to linked web page)
3. Rel (The relation between current page and linked page, various options are dofollow, nofollow. You can read more about “rel” on w3schools)

Example:

Click here to go to my website!

Here the anchor tag would be <a href=”http://www.speakrj.com” rel=”dofollow” title=”Rajat Jain’s Blog”>Click here</a>

You will be able to reserve a good ranking on search engines if the ratio of all your backlinks balanced with respect to:

• dofollow & nofollow link
• keyword variations in title tag

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#2. Dont’s

 

If you are looking to build quality backlinks to support your SEO in ranking top on search engines you do not need to use:

1. Auto link building services (or) link builders (or) free backlink generators (or) link building softwares
2. Same keyword throughout your building process, instead mix with synonyms or related keywords
3. dofollow for all the backlinks, instead mix it with nofollow as well
4. Blackhat techniques
5. Automatic processes
6. Do not create your own websites to reference the other one’s

#3. Do’s

 

A less number of quality links can produce a good ranking on search engines rather than huge quantity of spam backlinks. Here is a list of activities you should be performing for effective results:

1. Get multiple backlinks from different pages of same website on same or similar keywords
2. Submit your links to websites which are trusted and having genuine content (or) services for internet citizens
3. To check the domain & page authority of a web page, you can try MOZ toolbar
4. Try to build backlinks from webpages which are having the similar content related to your webpage
5. Use backlinks monitoring (or) management tools to manage your built backlinks

#4. Link Building Options

There are various backlinks type or link building options, which are listed below from high to low priority order:

• 1. Guest Blogging
• 2. Article Publishing
• 3. Video Publishing
• 4. Blog Commenting
• 5. Q&A Responses
• 6. Forum Participation
• 7. PDF & PPT Submissions
• 8. Graphics Submissions
• 9. PR & News Release
• 10. Web 2.0 Bookmarking
• 11. Social Bookmarking
• 12. PR & News Release
• 13. Business Submissions & Listings
• 14. RSS Submissions
• 15. Directory Submissions
• 16. Classified Submissions

#5. Indexing the built backlinks

A reference not considered by search engines is not a reference and doesn’t add value to your link building, hence you need to make sure the third party webpage where you are creating your website’s referral link should be properly indexed in search engines. This is how they will get counted to your link building efforts.

There are various ways to index your link building but before that you need to properly format your link building strategy.

Here is a template for link building which will keep you monitor your backlinks very closely and will help you to index them easily, you can also go for paid backlink monitoring tools but I would like to keep it simple by managing it on a simple spreadsheet.

 

It would be confusing and frustrating to manage all the keywords in a single spreadsheet, so I would advice you to break your sheets on weekly (or) keyword basis.

Once you have all the built backlinks in a single sheet, copy the links and submit in any mass link pinging website or individually on ping-o-matic.